N° 01 — OPERATIONAL

THE PROFIT KILLER

PRECISION ANALYSIS

Enter your baseline metrics below

ESTIMATE · EXCL. VAT

All DKK results are excl. VAT — if you enter revenue incl. VAT, the VAT is deducted before calculating.

YOUR PROFIT KILLER

SHRINKAGE VALUE PER YEAR — ESTIMATED LOST COGS

ANNUAL FORMULANET REV × COGS% × SHRINKAGE% × 52

—×—×—× 52 =—

WHAT IS SHRINKAGE?Shrinkage is inventory that disappears without recorded revenue: overpouring, unrecorded complimentary drinks, breakage and POS errors. The values above show lost purchase value (COGS)—not lost retail profit.

LOST AT THE TILL / YEAR

SALES VALUE FORMULANET REV × SHRINKAGE% × 52

—×—× 52 =—

PER WEEK:—

PER MONTH:—

The revenue the missing stock should have brought into the till. The lost COGS above is the guaranteed minimum; this is the ceiling. Your real loss lies between the two—a stock count reveals exactly where.

— POTENTIAL SALES VALUE

SHRINKAGE VALUE / MONTH

MONTHLY FORMULANET REV × COGS% × SHRINKAGE% × 52 ÷ 12

—÷ 12 =—

—

SHRINKAGE VALUE / WEEK

WEEKLY FORMULANET REV × COGS% × SHRINKAGE%

—×—×—=—

—

ADDITIONAL REVENUE REQUIRED TO RECOVER

PER WEEK:: —
PER MONTH:: —
PER YEAR:: —

RECOVERY LOGICWEEKLY SHRINKAGE ÷ GROSS MARGIN

—÷—=—

The additional revenue required to recover the profit lost through shrinkage, based on your gross profit margin.

IDENTIFY THE PHANTOM BOTTLE →

N° 01 — OPERATIONAL

THE PROFIT KILLER

PRECISION ANALYSIS

WHAT SHRINKAGE REALLY DOES

THE STOCK LEAVES. THE TILL RECORDS NOTHING.

Shrinkage is calculated from COGS because it is stock you paid for but never converted into recorded revenue. Its full purchase value therefore disappears directly from profit.

WHY RECOVERY COSTS MORE

NEW SALES MUST PAY THEIR OWN COGS.

To restore the lost profit, the business must generate additional revenue. Every new sale first covers its own cost of goods; only the remaining gross margin repairs the loss.

CALCULATE YOUR SHRINKAGE